Gente,
Andei pensando muito sobre Saúde e como podemos mudar o cenário no Brasil.
Cheguei na apresentação deste carinha: Erik van der Zijden !!!

Até troquei um blá com ele:
Paty (11:48:05) :

Hello, I’m Patricia Yoshioka from Brazil.
I’m responsible for Knowledge Management and Innovation
in a pharmaceutical company and what are you said is the totally true.
we have a strongly cultural change behind the “web 2.0 mkt”
the part that you said we need to be consistent and pratice inside and outside the company the web 2.0 proposal is fantastic.
Congratulation!

Reply
24

06

2009
digiredo (04:54:22) :

Hi Patricia,

Nice to know that you agree with our vision. It might be a challenge to start incorporating these new tools but they are defenitely worth it!

What do you use for knowledge management?

Reply
24

06

2009
Paty (19:26:01) :

Hi,

Internally we are using blogs, wikis and youtube, but the software
that we are working was either developed by our company or is an open
source software.
Externally we are finalizing a “recruitment 2.0″, using twitter,
blogs, orkut, facebook in order to recruit new employees.
In fact part of our selection process is web 2.0, because we started
some discussions in a web fórum.
My personal challenge is now to transform our relationship with the
patients, helping them keeping adherent to the treatment, supporting
them using social network to discuss the disease, providing a database
with all the information that they need for understanding the
medication, the treatments and the exams.

Reply
25

06

2009
digiredo (03:44:06) :

Patient compliance is one of the biggest and most important hurdles to take in Pharma. Good to see you are focussing on that.

Reply

Será que tecnologia + saúde + conhecimento + colaboração = solução????

The Need for Innovation in Pharma (Digital Pharma Europe - Part 1) from DigiRedo on Vimeo.

Social Media and Internal Collaboration (Digital Pharma Europe - Part 2) from DigiRedo on Vimeo.

Best Practices using internal social media (Digital Pharma Europe - Part 3) from DigiRedo on Vimeo.